Phones Through the Ages

The best selling mobile phones of the last 25 years

Remember life before smartphones? When the best mobile phone deals could be found on a range of designs that flipped, slid, twisted and charged you a fortune to get online.

It was much harder (although maybe more fun) to compare mobile phone deals back then, with so many new features and looks being introduced that could so quickly make your model look outdated.

We take a look back at the last 25 years of mobile phone design, seeing which products ruled the roost and which innovations saw them shoot to the top of the market.

Get ready for a lot of mobile nostalgia.

25 years of the best selling mobiles

Compare best-selling models from each year

Compare best-selling mobile phones by year

2020
Apple iPhone 11
  • Two years as a bestseller
  • 3110 mAh battery life
  • £729
  • 112 million units sold
iPhone 11

vs.

1995
Motorola StarTAC 75+
  • “The first-ever flip phone”
  • 5000 mAh battery life
  • £1400
  • 60 million units sold
Motorola StarTAC 75+

Apple iPhone 11

iPhone 11

iPhone 11 the heaviest best selling phone of the last 25 years

Despite being made out of much lighter materials than some of its predecessors, Apple’s iPhone 11 still weighs a relatively hefty 194g. The iPhone 4S only weighed 140g, meaning an extra 54g of technology has been added since 2011.

The lightest best-seller is the Nokia 105. Released in 2013, this frills-free bar phone only weighed 70g, making it ideal for the pockets of the 200 million people who bought it.

iPhone 11 has longest battery life of any best selling phone

Perhaps unsurprisingly, when you compare phones you find the more modern models have better battery life. Mobile phone batteries are measured in mAh - Milliamps Hour. The bigger the mAh, the better the battery. Apple’s iPhone 11 comes in at 3110 mAh, far outdoing the likes of the Samsung Galaxy S6 (2550 mAh) and the iPhone 4S (1432 mAh).

Older phones, such as the Motorola RAZR V3, could only boast battery power of 680 mAh. However, with fewer apps to run and less energy required to run them, older batteries would often last much longer than their modern equivalents. Think less charging a few times a day and more charging a few times a month.

Batteries might be more powerful now, but they’ve got a lot more work on their hands.

The top best-sellers of all time

Ranking all best-selling models from the latest 25 years

     
# Phone Model Year Units Sold Battery Life (mAh) Weight (g) Cost in 2020
1 Nokia 1100 2003 250,000,000 850 86 207.17
2 Nokia 1100 2005 250,000,000 850 80 241.87
3 Apple iPhone 6 & 6 Plus 2014 224,400,000 1810 129 764.92
4 Nokia 105 2013 220,000,000 800 70 167.35
5 Nokia 3210 1999 160,000,000 1250 151 603.08
6 Nokia 1200 2007 150,000,000 750 77 36.14
7 Nokia 5230 2009 150,000,000 700 115 254.96
8 Samsung E1100 2009 150,000,000 1320 70.2 186.95
9 Nokia 2600 2004 135,000,000 820 94 210.65
10 Nokia 1600 (1650/1661) 2006 130,000,000 680 95 560.33
11 Motorola RAZR V3 2004 130,000,000 680 95 560.33
12 Nokia 3310 (3330) 2000 126,000,000 1000 133 193.05
13 Nokia 1280 2010 100,000,000 800 81.9 610.55
14 Apple iPhone 8 & 8 Plus 2017 86,300,000 1821 148 901.79
15 Apple iPhone 7 & 7 Plus 2016 78,300,000 1960 138 885.52

Apple iPhone 1

iPhone 1

Original iPhone and BlackBerry both miss out

While we might think of the iPhone as synonymous with phones nowadays, the original was never a best seller. The first generation, released back in 2007, only sold 6.1 million units, as customers stuck with something tried and tested rather than swapping to something altogether different.

The BlackBerry also never topped the list. Having started out as more of a personal pager than a phone, they never got over the idea of having a full QWERTY keyboard on their models. Despite battling it out with Apple for market dominance, and being the first phone to offer read receipts on BlackBerry Messenger, they never made a bestseller and stopped producing phones at all in 2016.

Two classic phones. One created the world of mobiles as we know it, the other goes down as a good piece of nostalgia.

Nokia 1110 is the best-selling phone of all time

Released in 2005, the Nokia 1110 sold over 250 million models throughout the world, beating the iPhone 6 (222 million) and the Samsung Galaxy S4 (80 million) in the pecking order.

While it might not have had any of the features we look for today in a mobile phone, its simple design and limited accessories clearly appealed to people 20 years ago.

Nokia E71 only keyboard phone to make the best selling list

Despite the battle between BlackBerry, Apple and Android in the early 2000’s, no BlackBerry model ever managed to be a best seller in any given year. The Nokia E71 was the only keyboard phone to ever achieve such a feat, with its full MS Office 2007 package clearly appealing to the 15 million who took it home.

Nokia E71 and 1110

Motorola StarTAC 75+

Motorola SatarTAC

Motorola StarTAC the most expensive phone in today’s money

When it was released in 1995, Motorola’s StarTAC would set you back a staggering £1,400. That price is even more breathtaking in today’s terms, with the price of inflation meaning you’d have to fork out £2,320 to get your hands on this early flip phone. In comparison, the iPhone 11 would only cost you £890.

The Nokia 1280 is the cheapest model on the list. You’d only need £18 to get your hands on one of these, although it doesn’t flip. Where’s the fun in that?

# Phone Model Year Cost in 2020 (Inflation)
1 Motorola StarTAC 1995 £2,320.26
2 Nokia 6120 1998 £1,458.66
3 Apple iPhone 8 & 8 Plus 1998 £901.79
4 Apple iPhone 11 2019 £890.26
5 Apple iPhone 7 & 7 Plus 2016 £885.52

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We can’t promise they won’t look outdated in 25 years, but they’ll look great for now.

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Methodology

We used Timetoast to analyse the history of mobile phone prices, and used Wikipedia to see which phone sold most units in any given year. All of our data was then gathered in a spreadsheet that allowed us to rank each phone from best to worst in certain categories.